The Best AI Video Generator On 2025

2025-07-04 ｜ Zoey

With the rapid development of AI video technology, I spent two weeks personally trying out a number of AI video generation tools on the market, and finally selected 12 products that performed well in terms of efficiency and cost while producing high-quality videos.

Every tool offers distinct strengths and is best suited for specific use cases. Since there is no universal solution, I specifically explain the most suitable uses for each of them.

To evaluate the text-to-video function, I used a creative prompt like this:

"A playful dog jumping to catch a frisbee in a sunny park."

For the image-to-video test, I first used Creatra Art to generate static images based on the same description, and then made these images into animated videos.

Before we go any further, let’s briefly explain three main AI video generation methods.

Types of AI video generation

Text-to-video

AI text-to-video generation is a technology that only requires you to input a text description and the system will automatically generate the corresponding video footage.

Artificial intelligence will automatically parse these text prompts, understand the semantics and intent, and generate matching video content based on them, including character movements, ambient lighting, and even detailed restoration of physical effects.

This method greatly reduces the threshold for video creation, and even without shooting or editing experience, it can easily produce high-quality content. Due to its simple operation and large creative space, it has become the most popular type of AI video generation.

Image-to-video

Image-to-video AI video generation technology can animate static images, making them appear more vivid and realistic by adding motion effects.

AI can generate smooth transition animations, camera motion trajectories, and even animated characters with expressions and movements based on one or a few images.

This approach not only improves visual expression, but also preserves the original artistic style and details of the image.

Some AI filmmakers particularly prefer image-to-video models because they can keep characters, scenes, and objects consistent throughout the video, ensuring that the work is more visually coherent and professional.

Video-to-video

Video-to-video AI generation refers to the use of artificial intelligence technology to optimize and transform existing videos, rather than creating new videos from scratch.

It can help improve picture clarity, change the visual style of the video, add various special effects, and even adjust the content of the picture, such as removing unnecessary objects or changing the background.

The best AI video generator

Hailuo offers a generous free plan to produce high-quality short videos.
LTX Studio is suitable for video projects with AI storyboarding capabilities.
Google Veo 2 produces high-quality videos at a low cost and supports image-to-video conversion.
Google Veo 3 generates high-quality film-level videos for a fee.
OpenAI Sora combines ChatGPT to generate videos, which requires payment.
Kling is used to produce film videos and animations, and supports multi-element control.
Alibaba Qwen provides free and unlimited AI video generation.
Adobe Firefly is suitable for generating basic AI B-roll video materials.
Higgsfield generates high-quality videos and various presets with minimal input.
Luma is used to quickly convert images into high-quality videos, and is a paid service.
Runway provides film-level editing tools for professional creators.
Synthesia uses realistic AI avatars to produce multi-language training videos.

Hailuo

Hailuo pros

Free points are given for each login, videos can be generated continuously, and the experience is friendly.
The video is smooth and the quality is stable, which is suitable for rapid content production.
Supports image to video conversion, expanding creative inspiration and application scenarios.

Hailuo cons

No native audio support
Generated videos can only be up to 6 seconds long

Hailuo is an AI video generation tool from China. Although it is not well-known internationally, I found it to be one of the most comprehensive and smoothest products. Users can get free points for generating short videos by logging in every day. The trial threshold is very low, which is very suitable for beginners or light users.

In the test, Hailuo performed very well. I tested its video generation ability with a prompt word with dynamic action. The result was not only natural action, but also quite delicate background details and object interaction. Although there are slight inconsistencies in some scenes, the overall visual effect has surpassed most similar tools.

Another feature of Hailuo that I think is very good is its control over the movement of the lens. In most free AI video tools, the lens is usually fixed, but Hailuo can naturally simulate dynamic lens effects such as push, pull, pan, and follow. For example, in the scene I tested, it not only made the character move in the picture, but also adjusted the angle and distance of the camera synchronously, making the whole picture look more real and cinematic. This delicate sense of movement is very suitable for video content creation that requires picture rhythm and narrative.

Of course, Hailuo is not perfect. It currently does not support native audio, and the generated video can only be up to 6 seconds long. If you want to make longer clips, you have to splice them manually. Although these limitations may be a bit limiting for professional content creators, as a free and easy-to-use AI video tool, its overall experience is still worth recommending.

Hailuo price

Hailuo offers three pricing plans to meet the needs of different users:

Free Plan: You can get 100 points by logging in every day. It is one of the most generous free plans at present and is suitable for light users to try.
Standard Plan: $14.90 per month, including 1,000 points, accelerated video generation, watermark-free output, and early access to new features, suitable for regular creators.
Unlimited Plan: $94.90 per month, providing all the features of the Standard Plan, and additional unlimited monthly points, suitable for high-frequency use or professional creation scenarios.

LTX Studio

LTX Studio pros

Creating and customizing storyboards

LTX Studio cons

LTX Studio's overall video quality needs to be improved
No native audio

When I tested LTX Studio, although the puppy's movements were relatively realistic, the detail of "jumping to catch the Frisbee" in the video was hardly accurately presented. The first video it generated was of poor quality and almost unusable, and the overall performance disappointed me.

LTX Studio is not a simple "input prompt-output video" tool. It is more like a platform designed for users with narrative needs. When you enter it for the first time, you will find that its core logic revolves around "building a whole story" rather than just generating a short film.

The platform's storyboard design is clearly divided into three modules: plot outline, picture setting, and character management. In the plot module, you can upload your own script or use the script generation tool provided by the platform to build your narrative project from scratch.

If you are looking for a tool that can help you organize your story structure and plan the plot flow, LTX is a good starting point. It is particularly suitable for conceiving a preliminary script framework, such as designing a complete three-act story structure. However, there is still a clear gap in its ability to generate specific video clips, especially in terms of picture quality and detail performance, and it still needs to further polish its basic skills.

LTX Studio price

LTX Studio offers multiple pricing options to suit different user needs:

The free plan provides a one-time 800-second video generation time, suitable for beginners to try.
The Lite version is $15 per month and includes 8,640 seconds, suitable for continuous use by light users.
The Standard version costs $35 per month and supports Veo 2 models, trainable actors, and commercial use.
The Pro version is $125 per month, equipped with 90,000 seconds of generation quota and unlimited actor usage rights, suitable for professional creators and teams.

Google Veo 2

Google Veo 2 pros

Free points can be collected every day, lowering the trial threshold
Compared to Veo 3, the price is more affordable
Output video quality is excellent, details are naturally presented
No mandatory watermark, suitable for public release and demonstration
Support image to video function

Google Veo 2 cons

Veo 2 performs very well in terms of video quality. When testing the prompt "A playful dog jumping to catch a frisbee in a sunny park.", the video it generated was rich in details, the dog's movements were coherent and natural, the grass, sunlight, and camera movement were all very realistic, and the overall picture was very visually appealing. Especially in terms of dynamic performance, Veo 2's physical simulation capabilities made the dog's jumps and landings appear very smooth, without any broken frames or stiffness.

However, despite its excellent visual performance, Veo 2 currently does not support native audio output. This means that regardless of whether the prompt mentions sound elements such as dog barking, wind, or background music, the final video is silent, and users need to manually add audio tracks in post-production. This is an obvious shortcoming for users who want to quickly generate videos that can be published directly.

Google Veo 2 price

You can try Veo 2 for free in Google AI Studio, and the platform will provide a certain number of free trial credits for new users.
If you need more usage credits, you can consider upgrading to a paid AI plan provided by Google.

Google Veo 3

Google Veo 3 pros

Automatically generate sound effects, dialogues and ambient sounds to enhance realism
Video quality is extremely high, with rich details and realistic light and shadow
Quick response to prompts, natural movements, and physical logic
Supports continuous generation of multiple scenes, suitable for complex plots
Mature lens language and smooth animation performance
Supports mixed input of pictures and texts, and more accurate composition

Google Veo 3 cons

No free trial available, must apply for internal testing or pay for use
High cost, only suitable for professional or commercial users
Currently does not support uploading images to generate videos (lack of image reference function)
Video generation takes a long time, about 1-3 minutes
Does not support editing of generated videos, lacks post-production flexibility

The picture is sharp and detailed, which is somewhat similar to Veo 2, but the biggest difference is that the audio is natively generated. Background sound, dialogue, and even ambient sound can be added automatically, and the overall listening experience is very natural. After matching the picture, the immersion is directly maximized.

I used it to make a short film. Although the process required some waiting, the result was unexpectedly good: the character's expression was unified, the camera connection was smooth, and the rhythm was just right. The overall feeling was like watching a finished movie trailer.

For those who want to tell stories or create narrative content, Veo 3 provides a new possibility. You can keep the characters consistent in different scenes and freely construct the storyline, which really has a bit of "director's sense".

Sometimes the character's face is still a little weird, the subtitles are not always accurate, and the lip shape may be slightly misplaced. But even so, this is the first time among the AI video tools I have tested that I feel that "this can be used for real creation."

Veo 3 gives me the feeling that it is a qualitative leap in the field of AI video.

Google Veo 3 price

To experience Veo 3, users need to join Google's paid AI plan, such as the Pro version for $19.99 per month, or the higher-end Ultra version ($249.99 per month).

Pro users can get a quota for Veo 3 generation once a month, which is suitable for early trial use; while Ultra users have a daily automatically refreshed video generation quota, which is suitable for high-frequency creators.

OpenAI Sora

OpenAI Sora pros

Storyboard function: can build a coherent plot, suitable for creating storyboard scripts.
Hybrid generation capability: supports the fusion of multi-modal inputs such as images, text, and videos into a unified video.
Mixing support: built-in background music and sound effects are automatically matched to enhance immersion.

OpenAI Sora cons

Output quality often falls short of expectations
No free trial plan
No built-in audio generation support

During my actual testing of Sora, the video quality did not reach the ideal level. Many pictures looked blurry, details were not clear, the overall picture quality was rough, and lacked the required clarity and sharpness. Especially in scenes that needed to show dynamic or complex elements, the video looked a bit bland and it was difficult to present a satisfactory visual effect. There was still a big gap between my original expectations for high-quality AI videos.

Especially in cases involving complex scenes, fast movements or multi-element superposition, the details in the video were particularly insufficient, and blur, inaccurate colors and even broken pictures often appeared, which greatly weakened the viewing experience.

In addition, the edges of people and objects were not processed carefully enough, the fusion of the background and the subject also appeared stiff and lacked a sense of naturalness, and the overall picture lacked a sense of hierarchy and reality, giving people a shoddy feeling.

Motion blur and frame skipping problems in dynamic pictures were also more obvious, resulting in a decrease in video smoothness and affecting the audience's immersion.

Overall, Sora currently has a lot of room for improvement in image quality optimization and detail restoration.

OpenAI Sora price

Sora is bundled in ChatGPT Plus and Pro subscriptions.
ChatGPT Plus ($20/month) allows unlimited image and video generation, up to 720p and up to 10 seconds long.
ChatGPT Pro ($200/month) offers faster generation, support for up to 20 seconds of 1080p HD video, and the ability to download videos without a watermark.

Kling

Kling pros

Free credits every month for continuous use
Support high-quality image-to-video generation
Rich element functions, providing more creative control
Suitable for users who need fine-tuning and diverse content

Kling cons

Kling performed fairly well in my tests. The overall composition of the picture is good, but the presentation of characters and dynamics is obviously lacking. Taking the "puppy catching a frisbee" as an example, the movements are stiff and unnatural, and some details even appear a little distorted. If you want to generate a more natural and smooth picture, you may need multiple attempts and iterations to achieve a satisfactory effect.

However, Kling's "element control" function is indeed one of the highlights. You can upload up to four reference images to allow AI to maintain character consistency in different scenes, and you can also animate specific items or props, and even allow different elements to interact to a certain extent. The picture coherence is handled relatively well.

But Kling also has obvious shortcomings.

The video generation speed for free users is slow, and the waiting time is long.
Although the text-to-video function is being updated, the free plan can only use the old model, and the output effect is poor.
There is no built-in audio, and it is impossible to directly generate videos with sound. You need to use other tools to supplement dubbing or background sound.

If you value screen control and character consistency more, Kling is a choice worth trying; but if you pursue higher completion and sound performance, it may not be comprehensive enough.

Kling price

Kling offers four subscription plans, covering different usage needs from free to advanced. The basic free plan has a monthly quota limit, suitable for light users to try.

Paid tiers include:

Standard Edition ($6.99 per month)
Professional Edition ($25.99 per month)
Premium Edition ($64.99 per month)

If you have higher requirements for video quality, generation efficiency or feature richness, then upgrading your subscription is worth considering. The higher the subscription level, the more points you get each month, and the lower the average cost per video. In addition, you can also enjoy advanced features such as faster generation speed, watermark-free export, image enhancement, etc., and you can also experience the new tools and features launched on the platform first, and the overall experience will be smoother and more professional.

Alibaba Qwen

Alibaba Qwen pros

Supports unlimited free generation, no need to worry about the number of times limit
Generated video has no watermark, convenient for direct use

Alibaba Qwen cons

The video quality is unstable, sometimes the picture is blurry or details are missing
The image-to-video function is not yet supported
The creation method is limited
No native audio output

However, in actual testing, Qwen also revealed many limitations.

First, the overall quality of the generated video is relatively basic, the picture details are not rich enough, and the visual effect is slightly thin, especially when it comes to complex scenes or dynamic pictures.

Secondly, it currently only supports text generation of videos, does not support image to video conversion, and lacks detailed control of elements such as lenses and characters, which to a certain extent limits the flexibility of creation.

In addition, Qwen does not have a built-in audio function and cannot automatically generate dubbing or background sound effects, resulting in a slightly bland overall atmosphere of the video.

Although these shortcomings are not a hard injury for entry-level users, for creators with higher content production needs, they may still feel that they are not "professional" enough. Of course, considering that it is completely free and has no watermark, Qwen is still a tool worth trying, but it is more suitable for low-threshold and lightweight creation needs.

Alibaba Qwen price

Supports unlimited free AI video creation.

Adobe Firefly

Adobe Firefly pros

Clean and beautiful interface

Adobe Firefly cons

Average video quality, lack of details
High price, not suitable for budget-conscious users
Does not support native audio generation
Suitable for simple video production, limited professional features

I was a little disappointed with Firefly's video quality. The generated videos lack details and appear blurry, especially in complex scenes. Compared with other AI video generation tools, it lacks native audio support and must rely on external software for dubbing, which puts some limitations on the production of complete videos.

Adobe Firefly is relatively expensive, and for users with limited budgets, the cost-effectiveness is not outstanding. Despite this, its simple and intuitive interface design and smooth operation experience are still impressive, suitable for beginners to quickly get started with making simple B-roll videos or background materials.

Adobe Firefly price

Adobe offers a free plan that allows users to produce a certain number of videos.

A Firefly Standard subscription costs $9.99 per month and includes 2,000 credits, which is enough to produce about 20 five-second videos.

Firefly Pro costs $29.99 per month and increases the credits to 7,000, which allows for about 70 short videos.

Firefly Premium costs $199.99 per month and includes 50,000 credits and unlocks Firefly Video's advanced features for producing more complex video content.

Higgsfield

Higgsfield pros

Rich lens motion control
High-quality output
User-friendly interface
Supports multiple styles

Higgsfield cons

Lack of native audio support

Higgsfield did a fantastic job for me. It captured the dog's dynamic movements with pinpoint accuracy and smoothly transformed the scene into a cinematic video. The smooth camera movements and natural transitions made the footage vivid and engaging, truly bringing the moment to life.

The platform also provides a variety of practical preset options, allowing you to easily apply different effects, such as collision zoom, smooth transitions and dynamic lens movement, which greatly enriches the visual expression of the video.

Higgsfield price

Basic version: $9 per month, including 150 points, using simplified version features.
Pro version: $39 per month, including 600 points, supports Turbo model and up to 3 concurrent tasks.
Ultimate version: $79 per month, including 1500 points, early features and up to 4 concurrent tasks.
All subscription plans allow for removal of the watermark and use in commercial projects.

Luma

Luma pros

Can convert static images into high-quality videos
Support a variety of 3D and spatial visual effects

Luma cons

No free video generation service is provided
No native audio generation is supported

Luma's main advantage is its image-to-video function. It can seamlessly transform static images into smooth, high-quality videos that give the picture depth and dynamics. Whether it is creating immersive visual effects or enhancing the sense of 3D space, Luma performs well. In addition, the user interface is simple and users can get started quickly, which is very suitable for users who need to create dynamic visual content.

The biggest drawback of Luma is that the video generation speed is slow. Even if you subscribe to a paid plan of more than $29.99 per month, the waiting time is still long. Although it may be affected by the server load, as a paying user, this experience still makes people feel unsatisfactory.

Luma price

Luma's entry-level plan is Lite, which costs $9.99 per month and provides basic video production rights.
The Plus plan costs $29.99 per month and comes with commercial use rights and no watermark.
The Unlimited plan costs $94.99 per month and has the highest usage allowance and the most flexibility.

Runway

Runway pros

Equipped with advanced features to help you create stunning, cinematic clips

Runway cons

No free text-to-video service
Advanced features are more complicated to use
Lack of built-in audio support

Runway is clearly designed for filmmakers, not just the average AI video enthusiast. Its core strength is its rich and advanced features that allow you to shoot very professional shots.

Tools like dynamic brushes and camera controls can precisely control the movement in the scene or adjust the camera angle to make the clips more cinematic. I especially like its repair tool, which can easily clean up messy backgrounds without affecting other elements of the picture, which greatly saves post-processing time.

The free version is a good experience, but there are some limitations, such as only recording short videos and non-paying users can only convert pictures to videos. Despite this, its processing speed and output quality are very stable, and it performs well even with complex prompts.

If you just want basic AI video features, there are more affordable and easier-to-use options on the market. But if you are looking for a high degree of creative control and don’t want to be bound by cumbersome traditional editing software, Runway is one of the most powerful browser-based tools I have used.

Runway price

The free plan offers 125 credits and supports basic Gen-4 Turbo image-to-video features.
Standard costs $12/month per year and adds watermark removal, more storage, and more video models.
Pro costs $28 per month and offers customizable audio and 500GB of storage.
Unlimited costs $76/month and unlocks all pro features plus unlimited generation rights.

Synthesia

Synthesia pros

Use realistic digital avatars to create professional-grade videos
Support dialogue production in more than 140 languages
Easily convert text, PDF and PPT into exciting videos
Videos can be translated into more than 29 languages, supporting original sound and lip sync

Synthesia cons

Synthesia is mainly aimed at enterprise applications and is not very suitable for creative or artistic AI video production

Synthesia is a leading AI video production platform built for businesses, allowing you to quickly generate high-quality videos with virtual digital humans. No professional equipment is required, just input text to create lifelike digital human videos. It supports more than 140 languages and various dialects, helping companies to easily promote content to global audiences. Whether it is training, marketing, internal communication or customer service, Synthesia can come in handy, and intelligent lip sync technology makes videos more natural and realistic. It can also be automatically translated into 29 languages to facilitate multilingual content generation.

Although it lacks creative freedom and personalized editing, it has become the first choice for many companies' digital video production because of its stability, ease of use and professionalism.

Synthesia price

Synthesia's basic plan is free and includes 3 minutes of video and 9 AI avatars per month.
The entry version is $29/month, including 10 minutes of video, video downloads, more than 125 avatars, and supports 3 guests.
The Creator plan is $89/month, providing up to 30 minutes of video, supporting video dubbing, API, personalized avatars and brand pages.
The enterprise version is customized in price and includes advanced features such as unlimited video duration, one-click translation, SCORM export and real-time collaboration.

Conclusion

In summary, AI video generation tools in 2025 are developing rapidly, bringing unprecedented creative freedom and efficiency improvements.

Whether you are a content creator, corporate marketer, or filmmaker, you can find a solution that suits your needs.

Choosing the right tools, combined with your own creativity and goals, will make your video works more professional and attractive.

In the future, AI video generation technology will continue to improve and bring more possibilities, which deserves our continued attention and exploration.