Grok Imagine: Elon Musk's Launches AI Video Generator

August 4, 2025 | Ryan Carter

xAI (Elon Musk's AI company) just formally announced "Imagine," Grok's newest function. It's an AI-driven tool that generates video (with audio) from text prompts. This is full launch expected in October 2025. Feature Highlights: What can Grok Imagine do? Text-to-Video: Simply enter a scene to generate short video clips of any length (minimum, six minutes) with synchronized audio. Image Animation: Convert static images into animated videos, providing creators with richer forms of expression.

Real-Time Debugging and Editing

Supports real-time content optimization without relying on additional softwareFreely adjust parameters or prompts to output new versions. "Spicy Mode": Allows for content generation with audio for some content, providing viewers with more freedom to explore, but also sparking ethical debate. Elon Musk has called Grok Imagine the "AI version of Vine" and revealed that the company has secured Vine video files, potentially allowing users to resume sharing old content or republish classic shortvideos.

How to use it?

Updates to the X app (formerly Twitter): Go to Settings > Grok > Imagine > Request Access to apply for a waitlist. Signing up for the SuperGrok service costs $30 per month and provides priority access to the beta phase, which is currently being used by a select group of employees and prominent users. The service will be fully available in phases, with a planned public launch in October 2025. Grok Imagine is available through the X platform as a built-in experience, as well as the standalone Grok app for iOS and Android.

Social Controversy and Critical Review

Sleep Fear: "Spicy Mode" raises concerns about AI-generated adult content, allowing for the impersonation of famous figures, and even non-invasive room avatars. Grok launches a children's version, Baby Grok, considering providing safer content creation tools for the community. What does this mean? It reduces content creation time and transforms static assets (such as images and illustrations) into dynamic content, making it suitable for quickly creating popular videos.

Although currently in closed beta, Grok Imagine has the potential to revolutionize short-form video production. Short video producers, communicators, educators and creators can incorporate it into their habitual creativity, injecting the wisdom and vitality of artificial intelligence into future content forms.

 

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